Meet Rolf Kuby – Director General Euromines - European Association of Mining Industries, Metal Ores & Industrial Minerals.

Euromines is the recognised representative of the European metals and minerals mining industry. The association’s main objective is to promote the industry and to maintain its relations with European institutions at all levels.

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Mr. Kuby has extensive experience with over 22 years in public affairs and EU advocacy and 8 years active involvement in sustainability strategies. Mr. Kuby is also a senior expert in EU Sustainability, Environment, Climate and Energy policies. Mr. Kuby's most recent roles were Head of EU Brussels Office of Wirtschaftsvereinigung Stahl and previously Director External Affairs and Head of EU office at Aurubis.

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According to Mr Kuby, who represents several national mining associations such as Svemin and Finnmin, the ambition of the EU's Green Deal is to phase out fossil fuels, which requires, among other things, the transport sector to invest in green fuels and continued electrification.